Today’s competitive marketplace demands that business decisions are informed by an objective perspective grounded in experience, insight and analysis. With that in mind, Winterberry Group’s capabilities are structured to deliver our clients maximum value—leveraging the collective expertise of our senior consultants, as well as a set of research methodologies specifically geared to the advertising and marketing communities.
The foundation of our consulting practice is corporate strategy. With a set of solutions engineered specifically to support the needs of the markets we serve, we work in close collaboration with our clients to help articulate core competencies, identify a range of strategic alternatives and build comprehensive, actionable growth plans that consider real-world market dynamics and the ever-changing needs of both marketers and consumers.
Our core consulting services include:
We leverage our experience, expertise and credibility in support of the private capital community—including venture capitalists, hedge funds, private equity firms and others—to help them to make sound, value-driving investment decisions as they relate to advertising, marketing, media, information and technology businesses.
Our commercial diligence work includes:
Marketing and Data Transformation
Supporting clients’ abilities to leverage transformative growth strategies, we offer business and process planning—including with respect to data management and activation—enabling clients to get the most out of their organizational assets, resources and marketing goals.
Our marketing and data transformation work includes:
We maintain an active ongoing research and publishing agenda that complements our engagements and allows our consultants access to senior industry executives across market sectors.
Our market intelligence work includes: