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Our Latest Insights

Our thought leadership is informed by key industry trends and intensive research.

February 10, 2023
Outlook for B2B Advertising and Marketing 2023: Clouds on the Horizon or Steady Growth?

The primer to our upcoming B2B report, The Outlook for B2B Advertising and Marketing 2023, gives an...

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January 18, 2023
The Outlook for Advertising, Marketing and Data 2023

Senior Managing Partner, Bruce Biegel, provides the spending forecasts and reviews the trends...

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June 14, 2022
The Outlook for Identity in Advanced Television: Challenges and Opportunities

The Advanced TV (ATV) media market, composed of linear and digital addressable video, is entering a...

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January 20, 2022
Outlook for Advertising, Marketing and Data 2022: The Rally Will Continue

For the 13th consecutive year, Senior Managing Partner Bruce Biegel provides the spending forecasts...

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October 05, 2021
The Outlook for Contextual Solutions in Data Driven Advertising & Marketing

What’s old is new again, as the practice of contextual targeting is slated for a revival. Marketers...

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September 14, 2021
The Evolution of Customer Journey Management, For Marketing and Beyond

  While many brands have hired chef customer officers or built customer experience departments,...

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January 19, 2021
The Outlook for Data Driven Advertising & Marketing 2021

For the 12th consecutive year, Senior Managing Partner Bruce Biegel provides the spending forecasts...

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August 19, 2020
The Drive for Data

The automotive industry has long maintained a complicated relationship with the internet. Today,...

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July 22, 2020
The State of Data 2020

The third installment of the annual State of Data research initiative, published by Winterberry...

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June 23, 2020
Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World

       

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January 06, 2020
The Data-Centric Organization 2020

The third installment of The Data-Centric Organization, this report explores how U.S. companies are...

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January 02, 2020
The Outlook for Data Driven Advertising & Marketing 2020

For more than a decade, Senior Managing Partner Bruce Biegel and the team he leads at Winterberry...

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