Our Latest Insights

This whitepaper examines the tailwinds & headwinds facing the use of identity across ATV & more.

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Winterberry Group’s analysis of twenty media channels saw spend reach $436.3 billion in 2021, an increase of 21.6% ($358.8 billion)  over 2020. Winterberry Group expects continued growth of 11.8% in 2022 to $487.8 billion.

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What’s old is new again, as the practice of contextual targeting is slated for a revival. Marketers and media owners are reassessing their media targeting toolkits in an era of cookie deprecation, evolving privacy expectations, and proliferating media channels.

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While many brands have hired chef customer officers or built customer experience departments, it’s rare to find a brand that understands the journey a customer takes when interacting with the brand, understands the customer need during any given interaction, and has the resources and capability to solve those needs as quickly and efficiently as possible.

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On the heels of a forgetful year, Biegel’s outlook sees growth ahead after a $39 billion decline in spend in 2020. In 2021, Bruce sees digital, for the first time, surpassing offline spending by advertisers and marketers.

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This year, we will see a rush to explore and adopt collaborative data solutions, which is about more than the pending death of the cookie, Apple’s IDFA, and regulation.

We’re at a critical moment in time where the entire digital ecosystem is going through a fundamental change in approach, where permission-based partnering will be the key to creating new and scalable insights, measurement, and marketing activation. 

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For years, marketers and advertisers have strived to deliver the elusive “right message, to the right customer, at the right time” mandate.

Yet, only 14% of marketers and advertisers report having success with decisioning.

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The automotive industry has long maintained a complicated relationship with the Internet. Today, automakers have accelerated at unprecedented speed to leverage data to build, market, and sell vehicles digitally.

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This research analyzes identity pricing models and forecasts the advertising and marketing industry’s spend through 2024.

As the industry continues to adapt to regulation it is enabling consumers to exercise greater control of how their personal data is used.

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The third installment of The Data-Centric Organization, this report explores how U.S. companies are evolving their business practices and functional priorities so as to better leverage data across their advertising, marketing, and other engagement efforts.

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A comprehensive look at the current state of and future outlook for identity in marketing and advertising, this research facilitates understanding of the complexities of this rapidly evolving market segment, as well as the significant challenges ahead due to regulatory interventions and more.

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The third installment of The Data-Centric Organization, this report explores how U.S. companies are evolving their business practices and functional priorities so as to better leverage data across their advertising, marketing, and other engagement efforts.

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Marketers are overwhelmed by issues related to privacy, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

Designed specifically for marketers, this research navigates the landscape of solution providers for consent management and subject access requests.

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As brands seek to improve the customer experience and embrace digital transformation, they need to evolve how they recognize and engage with today’s demanding consumers. And, while consumers expect marketers to demonstrate that they know them and understand their needs, traditional database approaches cannot handle the variety, volume, or speed of customer data.

In the past few years, Customer Data Platforms (CDPs) have emerged as a proposed solution to a long-existing challenge: wrangling customer data into a persistent, universal profile and making the data available for analysis and action.

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