Architecting Digital Marketing Technology for a Global Financial Services Company
A leading provider of banking and credit card solutions wanted greater value from its digital marketing initiatives. The firm wanted to enhance the effectiveness of its process and push for more innovation. To help the company achieve its objectives, Winterberry Group undertook a multi-phased engagement.
As a first step, Winterberry Group performed an intensive system mapping of existing internal processes and external suppliers. This helped to identify gaps in the process and opportunities for improvement. We identified some best-in-class solutions available from third-party marketing service providers and technology platforms and provided recommendations, keeping in mind trends in digital marketing architecture, technology supply chain and internal marketing processes.
The company successfully implemented the system architecture across six lines of business, enhancing transparency and increasing control over its digital marketing initiatives.