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GDMA and Winterberry Group -- The Global Review (Appendix) -- December 2015

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The Global Review of Data-Driven Marketing and Advertising 2015

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Taking Cues From the Customer: "Omnichannel" and the Drive For Audience Engagement

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The New Rules of the Road: Marketing Data Governance in the Era of "Big Data"

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Outlook 2014: Data-Driven Marketing in an Omnichannel World

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Programmatic Everywhere? Data, Technology and the Future of Audience Engagement

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2014 Annual Outlook: What to Expect in Direct and Digital Marketing

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Who Owns Customer Data? Marketing and Tech Duke it Out

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2015 Annual Outlook: What to Expect in Direct and Digital Marketing

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Big Data, Big Dollars: U.S. Targeted Marketing Expenditures, 2010-2015

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