*And don’t worry: Winterberry Group never shares visitor information with third parties
TRANSFORMATIVE BUSINESS RESULTS
We’re a specialized management consultancy that supports the growth of advertising, marketing, media, information and technology organizations—helping clients create custom strategies, capitalize on emerging opportunities and grow their value.
In the past few years, Customer Data Platforms (CDPs) have emerged as a proposed solution to a long-existing challenge: wrangling customer data into a persistent, universal profile and making the data available for analysis and action. Yet confusion remains as to what capabilities CDPs should have and how they best deliver value to marketers.
This report provides clarity on these questions by outlining the capabilities of all true CDPs, evaluating adjacent/alternative solutions, exploring the top use cases for these platforms and sharing a long-term outlook for the market. The paper also offers a step-by-step process by which brands can determine if a CDP meets their needs.