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We’re a unique management consultancy that supports the growth of marketing, media, information and technology organizations—helping clients create custom strategies, capitalize on emerging opportunities and grow their value.
An annual research initiative, published by Winterberry Group in partnership with the IAB's Data Center of Excellence, designed to help the U.S. advertising, marketing and media communities better understand how their peers are investing in audience data as a fundamental pillar of customer acquisition and engagement. Leveraging the results of an intensive primary research effort, The State of Data: Estimates U.S. advertiser/marketer spending on third-party audience data - as well as the services, technologies and hybrid activation solutions that support data-driven consumer and B2B marketing; outlines the major demand drivers impacting investment in data and related activation solutions; and aims to help practitioners benchmark their own investments in line with an evolving marketplace.