Opportunity Mapping

Opportunity Mapping is the collaborative process with which Winterberry Group helps clients chart a course to enhanced value that is both comprehensive and actionable. Through the prism of 16 value drivers unique to the direct marketing and marketing services industry, we begin by examining critical elements of a company's organizational, operational and financial structure to determine where it stands in relation to market standards. Once those core value drivers have been determined—along with those gaps that could potentially limit strategic options and execution—we work with senior management to define a clear and concise strategy to create sustained value. We:

• Identify the range of customer, channel, product and service expansion opportunities available
• Map the opportunities and their interrelationships for discussion with senior management
• Prioritize the best strategic options for profitable growth over both the short- and long-term.

Opportunity Mapping combines market intelligence, competitive analysis and business assessment to derive a coherent picture of the potential strategic initiatives a company can undertake given its capabilities, long-term objectives for shareholder value and the market environment within which it competes.