Value Driver Assessment
Winterberry Group's Value Driver Assessment process examines our client's customer, internal business process, financial and human capital dynamics. By integrating and interpreting the data collected through an exhaustive research process, we evaluate each client according to those attributes associated with direct marketing industry leaders. Then, from our baseline group of 16 value drivers, we:
- Analyze the current situation relative to the client's internal capabilities and competitive market position
- Summarize the critical success factors, risks and opportunities facing the client
- Recommend strategies and tactical initiatives necessary to enhance and maximize value.
| Value Drivers | |
| Customer | Financial |
| Brand and Image of Company and Products | Growth Potential |
| Product or Service Characteristics | Scale and Operating Leverage |
| Market Size and Structure | Cash Flow Attributes |
| Customer Mix and Retention | Profit Models |
| Internal Business Processes | Management and IT |
| Pricing Model(s) | Management Team |
| Sales Efficiency | Employee Skills and Productivity |
| Product Development and Innovation | Information Availability |
| Barriers to Entry | Empowerment of Employees |
Market & Competitive Assessment
Winterberry Group's market assessment and intelligence services help clients understand their marketplace and competitive landscape, and prepare them for potential threats to their products, customers and business. From in-depth competitor profiles to industry comparable analyses, we employ various proprietary resources—including primary and secondary sources, plus our comprehensive database of over 11,000 industry-leading companies—to provide powerful market insight available nowhere else.
Valuation Analysis
Working in conjunction with our affiliated investment bank, Petsky Prunier LLC, we offer a robust suite of independent valuation services to assess the true worth of our client's company, product or asset. That unique working combination, which unites Winterberry Group's industry knowledge and insight with Petsky Prunier's financial and logistical know-how, provides a 360-degree view of our client's asset that ensures unimpeachable accuracy, precision and comprehensiveness.