Second annual global review of DDMA: Data continues to grow in importance for marketers

Second annual global review of DDMA: Data continues to grow in importance for marketers

December 2015

Says Jonathan Margulies, managing director, Winterberry Group: "Both data and the practice of 'digital' represent an industry transformation that is truly global in its scale. And our second annual study reveals a wealth of commonality of experience, learnings and challenges between marketers around the world. Data is adding value to enterprises across the globe and the research offers an important validation of how responsible marketers intend to use, and safeguard, data for the betterment of consumers' everyday brand interactions."