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White Papers

To download archived White Papers, please check the ones you would like to download and fill out the form below.

Winterberry Group's March 2008 White Paper
(sponsored by Direct Group)
A Strategy for Savings: Postal Optimization and the Future of
Direct Mail
Winterberry Group's February 2008 White Paper
(sponsored by Petsky Prunier LLC)
Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape
Winterberry Group's January 2008 White Paper
Vertical Market Trends in Direct Mail 2008
Winterberry Group's August 2007 White Paper
Marketing Automation and the Enterprise Opportunity
Winterberry Group's January 2007 White Paper
What's in the Mailbox? The Impact of One-to-One Marketing on Consumer Response
Winterberry Group's December 2006 White Paper
Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2006
Winterberry Group's September 2006 White Paper (sponsored by Openfirst)
The New Reality of Direct Mail: Increased Profitability through Workflow Optimization
Winterberry Group's August 2006 White Paper (sponsored by Allscripts, LLC)
Marketing Automation: Opportunities and Impact on the Pharmaceutical Industry
Winterberry Group's July 2006 White Paper
The State of the Agency: Market Transformation & the New Client Dynamic
Winterberry Group's January 2006 White Paper (sponsored by V12 Group)
Tracking the Trends: A Comparison of Above-the-Line and Below-the-Line Expenditure Trends
Winterberry Group's September 2005 White Paper
Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2005
Winterberry Group's April 2005 White Paper
Marketing Service Providers: Sales Force Trends 2005
Winterberry Group's May 2004 White Paper (sponsored by Anderson Direct)
DM Trends in Digital Print: Techniques for Enhancing Return on Investment
Winterberry Group's March 2004 White Paper
Vertical Market Trends in Direct Mail and the Impact on Production Services Providers

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