Winterberry Group — Direct Marketing

Winterberry Group's Value Driver Briefing
is the only quarterly publication focused exclusively on strategy, value drivers and measurement tools specific to the direct marketing and marketing services industries. Thousands of business owners and senior executives benefit from its free insight, practical advice and trend analysis.

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Past Issues: Winterberry Group's Value Driver Briefing

	March 2005: Assessing the Impact of Sales Efficiency and Effectiveness on Company Value
	September 2004: Assessing the Role of Leadership in Value Creation
	March 2004: Profit Models in Marketing Services
	October 2003: Economies of Scale - Diseconomy Risks, the Benefit of Size and How Smaller Businesses Can Compete
	September 2003: Adding Operating Leverage to Accelerate Profits
	July 2003: Customer Mix and Retention: Acquiring and Maintaining a Balanced Customer Portfolio to Maximize Company Value
	May 2003: Assessing and Maximizing the Value of Your Direct Marketing or Marketing Service Company

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