Winterberry Group’s research initiatives include a wide variety of reports, white papers, issue briefs and conference presentations prepared independently and sponsored by clients in every sector of the advertising and marketing industries.
Our popular Value Driver Briefing e-newsletter delivers the latest strategic and market insights to business owners and executives who share Winterberry Group’s intense focus on profit and shareholder value. Sign up to receive e-mail updates on the Firm’s latest publishing initiatives as well as the Value Driver Briefing newsletter.
Our most recent research reports include:
White Papers
- The Data-Driven Web: Targeting, Optimization and the Evolution of Display Advertising
(October 2009) - Creative Workflow Management: Bringing Science to the Art of Brand Execution
(Sponsored by Kodak: July 2009) - A Channel in Transformation: Vertical Market Trends in Direct Mail 2009
(February 2009) - State of the Agency: Digital Marketing and the Technology-Driven Ecosystem
(September 2008) - A Strategy for Savings: Postal Optimization and the Future of Direct Mail
(Sponsored by Direct Group; March 2008) - Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape
(Sponsored by Petsky Prunier LLC; February 2008) - Vertical Market Trends in Direct Mail 2008
(January 2008) - Marketing Automation and the Enterprise Opportunity
(August 2007) - What's in the Mailbox? The Impact of One-to-One Marketing on Consumer Response
(January 2007) - Marketing Automation: Opportunities and Impact on the Pharmaceutical Industry
(August 2006)
Value Driver Briefing E-Newsletter
- Assessing the Impact of Sales Efficiency and Effectiveness on Company Value
- Assessing the Role of Leadership in Value Creation
- Profit Models in Marketing Services
Conference Presentations
- The Changing Agency Model
DM Days New York 2009—Agency Council Breakfast
New York, NY, June 2009 - Direct & Digital Marketing: 2009 and Beyond
Philadelphia Direct Marketing Association
Phoenixville, PA, April 2009 - Outlook 2009: What to Expect in Direct & Digital Marketing
Direct Marketing Club of New York
New York, NY, January 2009 - Outlook 2007: What to Expect in Direct & Digital Marketing
Direct Marketing Club of New York
New York, NY, January 2007
