Winterberry Group's research initiatives include a wide variety of reports, white papers, issue briefs and conference presentations prepared independently and sponsored by clients in every sector of the direct marketing and marketing services industry.

Every quarter, our popular Value Driver Briefing e-newsletter delivers the latest strategic and market insights to business owners and executives who share Winterberry Group's intense focus on profit and shareholder value. Sign up for your free subscription to the Value Driver Briefing.

Our most recent research reports include:

White Papers

• Winterberry Group's March 2008 White Paper
  (sponsored by Direct Group)
  A Strategy for Savings: Postal Optimization and the Future of Direct Mail
• Winterberry Group's February 2008 White Paper
  (sponsored by Petsky Prunier LLC)
  Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape
• Winterberry Group's January 2008 White Paper
  Vertical Market Trends in Direct Mail 2008
• Winterberry Group's August 2007 White Paper
  Marketing Automation and the Enterprise Opportunity
• Winterberry Group's January 2007 White Paper
  What's in the Mailbox? The Impact of One-to-One Marketing on Consumer Response
• Winterberry Group's December 2006 White Paper
  Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2006
• Winterberry Group's September 2006 White Paper (sponsored by Openfirst)
  The New Reality of Direct Mail: Increased Profitability through Workflow Optimization
• August 2006 White Paper (sponsored by Allscripts, LLC)
  Marketing Automation: Opportunities and Impact on the Pharmaceutical Industry
• Winterberry Group's July 2006 White Paper
  The State of the Agency: Market Transformation & the New Client Dynamic
• Winterberry Group's January 2006 White Paper (sponsored by V12 Group)
  Tracking the Trends: A Comparison of Above-the-Line and Below-the-Line Expenditure Trends
• Winterberry Group's September 2005 White Paper
  Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2005

Winterberry Group's Value Driver Briefing E-newsletter

• Winterberry's March 2005 Value Driver Briefing
  Assessing the Impact of Sales Efficiency and Effectiveness on Company Value
• Winterberry's September 2004 Value Driver Briefing
  Assessing the Role of Leadership in Value Creation
• Winterberry's March 2004 Value Driver Briefing
  March 2004: Profit Models in Marketing Services

Marketing Sector Deal Notes

• Petsky Prunier LLC's Deal Notes: First Quarter 2008
• Petsky Prunier LLC's Deal Notes: Year-End 2007
• Petsky Prunier LLC's Deal Notes: First Half 2007
• Petsky Prunier LLC's Deal Notes: Year-End 2006
• Petsky Prunier LLC's Deal Notes: Third Quarter 2006 Review
• Petsky Prunier LLC's Deal Notes: Second Quarter 2006 Review
• Petsky Prunier LLC's Deal Notes: First Quarter 2006 Review

Conference Presentations

• Outlook 2007:
  What to Expect in Direct & Interactive Marketing
  The Direct Marketing Club of New York
  New York, N.Y., January 11, 2007
• What's in the ePostal Box:
  The Impact of 1:1 Marketing on Consumer Response
  DMA06—Direct Marketing Association Conference & Exhibition
  San Francisco, Calif., October 18, 2006
• Multichannel Marketing and Direct Mail: Trends & Opportunities
  Modern Marketing Days
  Carlsbad, C.A., May 3, 2006
• Marketing Automation—Building the Bridge from ERP to CRM to SFA
  Petsky Prunier's Marketing Industry Summit 2006
  New York, N.Y., April 20, 2006
• Fast Growth, Increasing Expectations: How are leading interactive companies dealing with the pressure to improve their customer relationships?
  Petsky Prunier's Marketing Industry Summit 2006
  New York, N.Y., April 20, 2006