Winterberry Group’s research initiatives include a wide variety of reports, white papers, issue briefs and conference presentations prepared independently and sponsored by clients in every sector of the advertising and marketing industries.
Our popular Value Driver Briefing e-newsletter delivers the latest strategic and market insights to business owners and executives who share Winterberry Group’s intense focus on profit and shareholder value. Sign up to receive e-mail updates on the Firm’s latest publishing initiatives as well as the Value Driver Briefing newsletter.
Our most recent research reports include:
White Papers
From Information to Audiences: The Emerging Marketing Data Use Cases
(In conjunction with the Interactive Advertising Bureau)
The Multichannel Revolution: New Media, New Approaches, New Opportunities
(Sponsored by Brown Printing Company; July 2011)
Customer Experience Marketing: Realizing the Promise of Dynamic Interactions
(Sponsored by Epsilon; April 2011)
The Changing Mission of Marketing Data
(Sponsored by Acxiom Corporation and Netezza Corporation; September 2010)
Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising
(Sponsored by AdSafe Media; April 2010)
The Data-Driven Web: Targeting, Optimization and the Evolution of Display Advertising
(October 2009)
Creative Workflow Management: Bringing Science to the Art of Brand Execution
(Sponsored by Kodak: July 2009)
A Channel in Transformation: Vertical Market Trends in Direct Mail 2009
(February 2009)
State of the Agency: Digital Marketing and the Technology-Driven Ecosystem
(September 2008)
A Strategy for Savings: Postal Optimization and the Future of Direct Mail
(Sponsored by Direct Group; March 2008)
Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape
(Sponsored by Petsky Prunier LLC; February 2008)
Vertical Market Trends in Direct Mail 2008
(January 2008)
Value Driver Briefing E-Newsletter
- Assessing the Impact of Sales Efficiency and Effectiveness on Company Value
- Assessing the Role of Leadership in Value Creation
- Profit Models in Marketing Services
Conference Presentations
- Outlook 2011: What to Expect in Direct & Digital Marketing
Direct Marketing Club of New York
New York, NY - Outlook 2010: The Future of Direct Mail in a Changing Marketplace
2010 MFSA Mid-Winter Executive Conference
La Quinta, CA
- Outlook 2010: What to Expect in Direct & Digital Marketing
Direct Marketing Club of New York
New York, NY
- Outlook 2010: First Look at What to Expect in Direct & Digital Marketing
DMA09
San Diego, CA
- The Data-Driven Web: The Impact of Data, and the Rise of Targeting and Optimization in Online Display Advertising
American Association of Advertising Agencies (AAAA)
New York, NY - The Changing Agency Model
DM Days New York 2009—Agency Council Breakfast
New York, NY, June 2009
- Direct & Digital Marketing: 2009 and Beyond
Philadelphia Direct Marketing Association
Phoenixville, PA, April 2009
- Outlook 2009: What to Expect in Direct & Digital Marketing
Direct Marketing Club of New York
New York, NY, January 2009
- Outlook 2007: What to Expect in Direct & Digital Marketing
Direct Marketing Club of New York
New York, NY, January 2007
Petsky Prunier's Deal Notes
- Second Quarter 2009
- First Quarter 2009
- Year-End 2008
- Third Quarter 2008
- First Half 2008
- First Quarter 2008
- Year-End 2007
- First Half 2007
- Year-End 2006
