Winterberry Group

Our Work / Mergers & Acquisitions Due Diligence Support

Over the last decade, the private capital community—including venture capitalists, hedge funds, private equity buyout firms and other financial organizations—has turned an increasingly active eye to the advertising and marketing industries. The drivers behind such activity are numerous: attractive marketplace dynamics, robust continued growth and a wide variety of addressable platform investment opportunities highlight a long (and growing) list of positive investment considerations.

To support these firms in their investment decisions, Winterberry Group brings its process discipline and industry expertise together in a set of offerings tailored specifically for the intensive needs of private capital firms. Structured to meet the rigorous and time-sensitive informational needs of this community, our M&A due diligence offerings reflect the span of our Firm’s research and strategic assessment capabilities, and include:

  • Addressable customer marketplace analysis
  • Competitive landscapes
  • Corporate strategy validation
  • Customer satisfaction/feedback research
  • Management team assessment
  • Marketplace dynamics and prevalent trend analysis
  • Operational efficiency analysis
  • Post-investment strategic roadmapping
  • “SWOT” assessment of target company operations