Marketing services and marketing technology companies support the entirety of the campaign development and roll-out process, from strategy and creative through to data management, campaign execution, product fulfillment, customer service and response management. Service providers typically collaborate with their clients to optimize or manage entire marketing programs, whereas technology companies focus on the development and utilization of specialized tools—including both hardware and software—geared to drive improved marketing performance. Winterberry Group’s advertising clients may provide any or all of the below services:
Marketing Services: Direct & Database Marketing
- Analytics
- Collateral, premium and product and sample fulfillment
- Customer contact center/call center
- Data compilation
- Database management/hygiene
- Direct response agency
- Direct response media buying
- Lettershop/mailing
- Logistics
- Loyalty- and retention-oriented marketing
- Mailing list management and brokerage
- Printing
Marketing Services: Digital Marketing
- Blogs/podcasting/RSS
- Digital agency
- Digital video
- E-mail development and delivery
- Mobile advertising
- Online lead generation
- Rich media production
- Search engine marketing
- Search engine optimization
- Video game advertising
Marketing Technology: Automation
- Campaign management
- Digital asset management
- E-mail/messaging software
- Marketing resource management/workflow management
- Variable content management
- Web-to-print
Marketing Technology: Business Performance Management
- Customer relationship management (CRM)
- Business intelligence tools
- Decision support
- Merchandising management
- Sales force automation
- Teleservices/e-services
Marketing Technology: Internet & E-commerce Platforms
- Ad serving
- Affiliate networks
- Intranet search
- Measurement/testing/analysis
- Optimization
- Search tools
- Site search
- Web commerce management
- Web content management
- Web hosting
