Every company is a marketer.
After all, whether it caters to consumers or clients in the b-to-b world, every company offers a product or service that demands a customer. As such, the concerns and requirements of the marketer community drive absolutely everything that happens in the advertising and marketing industry.
Winterberry Group works with marketers across vertical sectors to better understand the specific issues, marketplace dynamics and emerging trends that are defining opportunities for advertising and marketing companies. Selectively, we also work with marketers both large and small to optimize their advertising and marketing interactions and prepare for a more competitive environment in the future.
Winterberry Group’s marketer clients and research contacts typically reside in one or more of the following vertical markets:
- Business-to-business services
- Consumer packaged goods (CPG)
- Financial services
- Life sciences
- Publishing and media
- Travel and hospitality