Digital media companies create informational and interest-specific content designed to be distributed exclusively via the Internet—often on custom-build portals—or in conjunction with other channels, which typically include mobile, television, out-of-home, print and radio media. Though they serve a slightly broader function than other advertising and marketing companies (in that they provide a venue for marketing, as well as the support services that make campaigns possible), their role is growing increasingly critical as consumers spend more time online—forcing marketers to maintain robust digital identities. Winterberry Group’s digital media clients may fulfill any or all of the below functions:
- Ad/content optimization
- Ad networks/exchanges
- Classifieds and auctions
- Comparison shopping
- Local search
- Niche content
- Search engines
- Search portals
- User-generated content
- Vertical search
