Advertising companies develop campaign strategies and conceptualize, design and produce creative content designed to promote brands. They typically include agencies, consultancies, media companies and other firms that may be involved in both “above-the-line” (oriented to branding and positioning for the mass marketing) and “below-the-line” (oriented to direct response and designed to reach individual consumers with specific offers) promotion. Winterberry Group’s advertising clients may provide any or all of the below services:
- Ad specialties/premiums
- Business-to-business-focused agency services
- Experiential marketing
- General creative services
- Marketing strategy consulting
- Media planning and buying
- Multicultural marketing
- Promotions
- Public Relations
- Specialty agency services
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Trade incentive management
