Winterberry Group’s consulting practice is exclusively devoted to the companies, issues and concerns of the advertising and marketing industries.
What are the Advertising and Marketing Industries?
Put simply, firms in the advertising and marketing industries help other companies promote their offerings and reach target customers. They provide a wide range of media, support services or technology that help fulfill a critical economic need—bringing products together with customers in a manner that’s efficient, profitable and productive for all.
To many, the archetype of the advertising and marketing industries is the ad agency: the old-fashioned laboratory of creativity where slogans and jingles are crafted to grab attention and drive consumers straight to the store. Today, the agency remains an important part of the marketing equation—but just one part. All told, U.S. companies invested over $600 billion in advertising and marketing in 2008, with that spending distributed broadly across both media properties and a wide range of service and technology companies (who, in turn, offer a mix of creative, strategic, database, list, production, fulfillment and customer service capabilities).
We break down our client universe into five core categories:
