Periodically, Winterberry Group publishes its insights in the form of focused white papers exploring prevalent issues, trends and emerging disciplines in advertising and marketing. Though we often produce this research independently, we selectively work with external sponsors to identify and focus on critical developments on the minds of marketers, service providers, technology developers and investors.
Our Insights / White Papers
Creative Workflow Managment: Bringing Science to the Art of Brand Execution
July 2009
Sponsored by Kodak
Download (.PDF, 969.51 KB)
A Strategy for Savings: Postal Optimization and the Future of Direct Mail
March 2008
Sponsored by Direct Group
Download (.PDF, 1.03 MB)
Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape
February 2008
Sponsored by Petsky Prunier LLC
Download (.PDF, 282.68 KB)






