Periodically, Winterberry Group publishes its insights in the form of focused white papers exploring prevalent issues, trends and emerging disciplines in advertising and marketing. Though we often produce this research independently, we selectively work with external sponsors to identify and focus on critical developments on the minds of marketers, service providers, technology developers and investors.
Our Insights / White Papers
From Information to Audiences: The Emerging Marketing Data Use Cases
January 2012
(In conjunction with the Interactive Advertising Bureau)
Download (.PDF, 1.89 MB)
The Multichannel Revolution: New Media, New Approaches, New Opportunities
July 2011
Sponsored by Brown Printing Company
Download (.PDF, 812.65 KB)
Customer Experience Marketing: Realizing the Promise of Dynamic Interactions
April 2011
Sponsored by Epsilon
Download (.PDF, 539.37 KB)
The Changing Mission of Marketing Data
September 2010
Sponsored by Acxiom Corporation and Netezza Corporation
Download (.PDF, 700.58 KB)
Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising
April 2010
Sponsored by AdSafe Media
Download (.PDF, 462.48 KB)
Creative Workflow Managment: Bringing Science to the Art of Brand Execution
July 2009
Sponsored by Kodak
Download (.PDF, 969.51 KB)
Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape
February 2008
Sponsored by Petsky Prunier LLC
Download (.PDF, 282.68 KB)
