Winterberry Group

Our Insights / White Papers

Winterberry Group publishes its insights in the form of white papers exploring prevalent issues, trends and emerging disciplines in advertising and marketing. Though we often produce this research independently, we selectively work with external sponsors to identify and focus on critical developments on the minds of marketers, service providers, technology developers and investors.

 Winterberry Group White Papers:

Data as Competitive Advantage October 2015

In partnership with IAB

Download (.PDF, 1.33 MB)
Going Global: Programmatic Audience Development Around the World July 2014

In partnership with the Interactive Advertising Bureau 

Download (.PDF, 1.31 MB)
Programmatic Everywhere? Data, Technology and the Future of Audience Engagement November 2013

 In partnership with the Interactive Advertising Bureau

Download (.PDF, 1.29 MB)
The Data Management Platform: Foundation for Right-Time Customer Engagement November 2012

In partnership with the Interactive Advertising Bureau

Download (.PDF, 1.42 MB)
From Information to Audiences: The Emerging Marketing Data Use Cases January 2012

(In conjunction with the Interactive Advertising Bureau)

Download (.PDF, 1.89 MB)
The Changing Mission of Marketing Data September 2010

Sponsored by Acxiom Corporation and Netezza Corporation

Download (.PDF, 700.58 KB)