Winterberry Group

Our Insights

Winterberry Group’s research initiatives include a wide variety of reports, white papers, issue briefs and conference presentations prepared independently and sponsored by clients in every sector of the advertising and marketing industries.

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Our most recent research reports include:

White Papers

(In partnership with the Interactive Advertising Bureau)
Rethinking the “Four Ps”: Marketing Operations Management and the New Pathway to Productivity
(Sponsored by The Buffkin Group and Group O)
From Information to Audiences: The Emerging Marketing Data Use Cases
(In conjunction with the Interactive Advertising Bureau)
The Multichannel Revolution: New Media, New Approaches, New Opportunities
(Sponsored by Brown Printing Company; July 2011)
Customer Experience Marketing: Realizing the Promise of Dynamic Interactions
(Sponsored by Epsilon; April 2011)
The Changing Mission of Marketing Data
(Sponsored by Acxiom Corporation and Netezza Corporation; September 2010)
Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising
(Sponsored by AdSafe Media; April 2010)
The Data-Driven Web: Targeting, Optimization and the Evolution of Display Advertising
(October 2009)
Creative Workflow Management: Bringing Science to the Art of Brand Execution
(Sponsored by Kodak: July 2009)
A Channel in Transformation: Vertical Market Trends in Direct Mail 2009
(February 2009)
State of the Agency: Digital Marketing and the Technology-Driven Ecosystem
(September 2008)
A Strategy for Savings: Postal Optimization and the Future of Direct Mail
(Sponsored by Direct Group; March 2008)
Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape
(Sponsored by Petsky Prunier LLC; February 2008)
Vertical Market Trends in Direct Mail 2008
(January 2008) 

 

Conference Presentations

 

Petsky Prunier Deal Notes

 

 

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