2016 Will Be a Growth Year in Marketing Spending

2016 Will Be a Growth Year in Marketing Spending

February 2016

Where will U.S. marketing spending grow in 2016? The more expedient question, perhaps, is which channels won't see spending increases in 2016. Winterberry Group predicts increases in marketing spending on the majority of marketing channels—the exceptions: marketing spending on cinema, insert media, and radio will stay flat; magazine and newspaper spending will decline (by 1.9% and 6%, respectively).