There Is a Third World Lacking Third-Party Data

There Is a Third World Lacking Third-Party Data

December 2015

“In some countries, there just isn't as much data out there. It can't be transacted from one party to another like it is here,” says Winterberry managing director Jonathon Margulies. “In the U.S., third-party data is a huge focal point, but in Argentina there's barely a quarter of the market doing anything with it. Conditions differ greatly by market.”