2014 Is All About the Benjamins, Forecast Shows

2014 Is All About the Benjamins, Forecast Shows

January 2014

Biegel’s picks for top 2014 trends are: content marketing, postal price hikes threatening direct mail, increased programmatic display ad buying, enhanced attribution driving more “digital spend,” social targeting with customer relationship management (CRM) data going mainstream, online and offline data continuing to merge, campaign management platforms evolving to support omnichannel execution, video, marketing talent changing, and consolidations and “significant” companies going public.