Recent Reports: Audience Precision is Driving Programmatic AdBuying in Digital – Setting the Stage for More Interest-Based Ads

Recent Reports: Audience Precision is Driving Programmatic AdBuying in Digital – Setting the Stage for More Interest-Based Ads

February 2014

New research from The Winterberry Group is pointing to an important trend for advertising and marketing in 2014: that programmatic ad buying is driving a greater proportional share of digital media spend than ever last year, and this trend is continuing. Further, such buying is focused on “audience” buying, rather than channel, and that such precision in audience spending is expanding to all channels of marketing, both online and offline.