Winterberry Group's strategic consulting practice is focused exclusively on the marketing industry. Our unique perspective on this segment—fueled by intensive analysis and a continuing focus on industry-specific best practices and value-building strategies—provides clients with a dimension of insight into their business and marketplace that few other firms can provide.

Marketing Sector Segmentation

Marketing Services

Advertising & Promotion

Ad Specialty/Premiums
Trade Incentive Management
General Agency
Media Planning & Buying
Promotion Agency
Public Relations
Pharma Agency
Marketing Consulting
Experiential Marketing
Hispanic Agency
Specialty Agency
B-to-B Agency

Direct & Database

Logistics
DM Agency
Fulfillment
Lettershop
List Broker/Manager
Printer
DR Media Buying
Data Analytics
Data Processing
Loyalty/Retention
Contact Center
Marketing Database

Digital Services

Online Lead Generation
Interactive Agency
SEM & SEO
Ad Networks/Exchanges
Digital Video
Mobile Advertising
Email Services
Blogs/Podcasting/RSS
Video Game Advertising
Affiliate Network
Rich Media Production

Marketing Technology

Marketing Automation

Digital Asset Management
MRM/Workflow Management
Email/Messaging Software
Campaign Management
Data Quality
Web-to-Print

CRM/BI

CRM
Business Intelligence Tools
Decision Support
Merchandising Management
Sales Force Automation
Teleservices/eServices

Internet/e-Commerce

Web Content Management
Web Hosting
Web Commerce Management
Measurement/Testing/Analysis
Intranet Search
Site Search
Optimization
Ad Serving
Search Tools

Media & Information

Out-of-Home/Specialty

Coupon/Sampling
Traditional Outdoor
Place-Based Media
Custom Publishing
Shopper/Trader

Information

Marketing Data
Market Research
Geo-demographic
Credit/Risk Management
Financial
Human Resources
Legal
Technology
Product/Price
Engineering

Digital Content & Commerce

Web Search/Portals
Vertical Search
Comparison Shopping
Classifieds & Auctions
Local Search
Niche Content
User-Generated Content

Industry Focus