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Big Data, Big Dollars: U.S. Targeted Marketing Expenditures, 2010-2015
The Global Review Appendix: Marketplace Snapshots
Rethinking the “Four Ps”: Marketing Operations Management and the New Pathway to Productivity
The Data Management Platform: Foundation for Right-Time Customer Engagement
Taking Cues From the Customer: "Omnichannel" and the Drive For Audience Engagement
The New Rules of the Road: Marketing Data Governance in the Era of "Big Data"
Programmatic Everywhere? Data, Technology and the Future of Audience Engagement
Going Global: Programmatic Audience Development Around the World
Data as Competitive Advantage
The Global Review of Data-Driven Marketing and Advertising 2014