Winterberry Group’s team of consultants represents a range of diverse educational and professional backgrounds. All have significant strategic management or marketing industry experience and bring a combination of unique perspectives to help maximize their impact on our client engagements.
About Us / Our Team
Bruce A. Biegel, Managing Director
As Winterberry Group’s senior managing director, Bruce Biegel leads the firm’s consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than two decades of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management.
At Winterberry Group, Mr. Biegel has led more than 70 engagements over the past six years, serving a wide range of marketers, service providers and technology developers ranging in size from $10 million to more than $10 billion in annual revenue. Among others, these include extensive assignments for arvato Services (the global marketing services division of Bertelsmann AG), Capital One Financial Corp. and Hewlett-Packard Co.
Chairman and founder of the Direct Marketing Association’s Marketing Technology Council, Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia. Recent speaking engagement include major events of the DMA (including its Annual, Catalog, DM Days and Leaders conferences) as well as events tailored to the direct mail, print production and agency services segments of the industry.
Prior to joining Winterberry Group in 2002, Mr. Biegel served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, Mr. Biegel served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. He previously served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company focused on place-based media. He began his career at Kidder Peabody as manager of international telecommunications.
Mr. Biegel received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.
Christopher J. French, Managing Director
Christopher J. French has more than two decades of experience in executive management, strategic planning, M&A advisory services and product marketing. He leads Winterberry Group’s mergers & acquisition due diligence support practice, and also brings significant expertise advising marketing technology and services firms that support the life science industry. Mr. French has led a number of engagements for leading financial investors (including Alta Communications, American Capital Strategies, and The Carlyle Group) as well as service and technology firms (including MarketBridge, Medical Knowledge Group, MediMedia USA and Rosetta).
Prior to joining Winterberry Group, Mr. French served as president and chief executive officer of Cadient Group, a private equity-backed interactive marketing agency for life sciences companies. Previously, he served in a number of capacities—including senior vice president of global solutions marketing and corporate development, as well as general counsel—at Dendrite International, a provider of software, information and service solutions to the global life sciences industry. Prior to joining Dendrite, he was a merger and acquisition associate at Skadden, Arps, Slate, Meagher & Flom, a leading global law firm.
Mr. French is a graduate of Fordham University School of Law and received a B.S. in economics from the Wharton School of the University of Pennsylvania. He serves on the boards of directors of Cadient Group and Health Market Science as well as the Board of Advisors of Crossix. Mr. French also is a member of the Fordham Law School Advisory Committee and former chairman of the Board of Trustees for the Epiphany School Foundation in New York.
Caroline Byrne, Director
In her management role at Winterberry Group, Caroline Byrne is active in providing research and strategic counsel to drive growth and solve profitability challenges for clients throughout the marketing services and technology sectors. Since her arrival, she has completed numerous successful engagements—including industry assessment, transaction due diligence support, competitive landscape analysis and Opportunity Mapping strategic development assignments—drawing on her five years of previous management consulting experience. She is also active in leading primary research initiatives that support Winterberry Group’s white paper publications.
Prior to joining the firm, Ms. Byrne was a project manager in operations management consulting at Carpedia International Ltd., where she provided complex program execution assistance to clients in the financial services, healthcare, hospitality, manufacturing and telecommunications industries. Well versed in both process analysis and lean manufacturing principles, she has also developed and facilitated a series of customized management training courses designed to educate and promote sustainable profit improvement. Her extensive experience also touches on primary and secondary research, process mapping, system gap analysis and organizational behavior assessment.
Ms. Byrne received a B.A. in honors business administration with a concentration in marketing strategy and finance from the Richard Ivey School of Business at the University of Western Ontario.
Jonathan C. Margulies, Director
With a background in marketing and strategic communications, Jonathan Margulies brings multiple perspectives to his research, consulting and project management role at Winterberry Group. Since joining the Firm in early 2004, he has participated in over 60 engagements for a wide variety of clients across the marketing landscape, including intensive assignments for leading companies in the financial services, digital media, marketing automation and integrated communication sectors.
A journalist by training and frequent presenter at industry conferences, Mr. Margulies leads Winterberry Group’s team of analysts and manages the research, development and editorial efforts connected to the Firm’s publishing initiatives. He has authored or contributed extensively to Winterberry Group’s popular series of industry white papers (as well as its Value Driver Briefing newsletter); his work has likewise been published or cited by nearly all major marketing industry trade publications, including Advertising Age, Adweek, B2B Magazine, DM News, Direct, eMarketer and Multichannel Merchant.
Prior to joining the Firm, Mr. Margulies served as communications director for the Sergeants Benevolent Association, a 10,000-member organization of New York City police sergeants. Earlier, he held positions in marketing, public relations and digital media development at British Airways, Burson-Marsteller, Hill & Knowlton and the New York Mets baseball club. Mr. Margulies received a B.S. in economics, with a concentration in management, from the Wharton School of the University of Pennsylvania.
