Winterberry Group

About Us / News

In the News

Outlook for 2012 Given by Industry Expert January 2012 download (.PDF, 28.77 KB)

4 Tips for Integrating Inserts and Social Media January 2012 download (.PDF, 26.25 KB)

A DMAB Update January 2012 January 2012 download (.PDF, 43.4 KB)

Q&A: Bruce Biegel, Winterberry Group's managing director January 2012 download (.PDF, 60.08 KB)

Digesting 'Big Data' Shouldn't Produce Heartburn January 2012 download (.PDF, 49.48 KB)

Savvy Marketers Utilize Digital Data To Optimize Ad Targeting January 2012 download (.PDF, 54.35 KB)

Volume, Storage Top Database Concerns in 2012: Winterberry Group January 2012 download (.PDF, 28.98 KB)

IAB Explores The Audience Data Use Cases In New Whitepaper January 2012 download (.PDF, 60.72 KB)

Mobile Marketing to 'Explode' in 2012 January 2012 download (.PDF, 33.28 KB)

WINTERBERRY GROUP ANNOUNCES SENIOR MANAGEMENT ADDITIONS January 2012 download (.PDF, 169.59 KB)

Lists and Data: Digital data takes off December 2011

MULTICHANNEL MERCHANT

download (.PDF, 29.14 KB)

BrightTag ONE Digital Marketing Integration Platform Receives Broad Industry Support October 2011

download (.PDF, 19.89 KB)

TV of Tomorrow 2011: Targeted TV Advertising Landscape May 2011

download (.PDF, 84.49 KB)

Marketing departments need COOs to manage data: NexTargeting Summit 2011 April 2011

download (.PDF, 53.6 KB)

An acquisition marketing strategy that excludes mobile is a failure April 2011

Mobile Marketer

download (.PDF, 34.24 KB)

Will print make comeback as marketers struggle with Internet clutter? March 2011

download (.PDF, 21.65 KB)

Electronic Substitution - A Shifting Story March 2011 download (.PDF, 241.93 KB)

Print stages a comeback March 2011

download (.PDF, 58.25 KB)

Marketers' secret weapon: direct mail February 2011

download (.PDF, 14.29 KB)

Mansell Group acquires e-mail shop WhatCounts December 2010

download (.PDF, 15.29 KB)

Marketing Data Challenges September 2010

download (.PDF, 176.74 KB)

Marketers to Double Spending on Digital Data by 2012 September 2010

download (.PDF, 659.25 KB)

Winterberry’s Margulies Discusses The Proliferation Of Online Data For Ad Targeting September 2010

AdExchanger.com

download (.PDF, 60.67 KB)

Study: Marketers set to splurge for online data sources September 2010

download (.PDF, 16.26 KB)

DM Quarterly Review, M&A Activity Show Signs Of Movement September 2010

Direct Magazine Online

download (.PDF, 77.83 KB)

Major Data Challenges: Infrastructure, Quality, Privacy September 2010

download (.PDF, 61.45 KB)

Pre-emptive Brand Safety: DSP To The Rescue July 2010

AdExchanger.com

download (.PDF, 16.81 KB)

DMA AdVents July 2010 July 2010

DMA AdVents July 2010

download (.PDF, 299.46 KB)

DMA study: Profitability on the upswing June 2010

download (.PDF, 16.28 KB)

E-marketer finds the good ad words June 2010

Crain's New York Business

download (.PDF, 18.71 KB)

Acquisitions on rise in marketing services June 2010

download (.PDF, 23.53 KB)

Brand Safety Concerns Hurt Display Ad Growth April 2010

download (.PDF, 43.91 KB)

Taming Online Ad Chaos April 2010

download (.PDF, 81.03 KB)

The Fight Goes on for Email Budgets in 2010 April 2010

download (.PDF, 41.26 KB)

Study Finds 'Transparency' Impedes Display Ad Growth April 2010

download (.PDF, 34.24 KB)

Winterberry Group Releases Brand Safety Report – It’s Not Necessarily About Full Transparency For Marketers April 2010

AdExchanger.com

download (.PDF, 122.23 KB)

Marketing Trends: Past & Future January 2010

The Prescott Report

download (.PDF, 1.25 MB)

Direct M&As Heat Up In New Year January 2010

download (.PDF, 20.17 KB)

Direct Outlook January 2010

download (.PDF, 245.27 KB)

How Epsilon Quietly but Successfully Rose Above the Direct-Marketing Competition August 2009

Advertising Age

download (.PDF, 24.06 KB)

DMNews/CognitiveDATA Data Management Survey May 2009

download (.PDF, 1.7 MB)

Here's Why Junk Mail Can Be a Good Thing April 2009

The Morning Call

download (.PDF, 12.7 KB)

The Incredible Shrinking Mailbox: Shifting Mail Volumes Reflect Channel Use Changes April 2009

download (.PDF, 15.35 KB)

Recession Takes a Toll on Direct Mail March 2009

download (.PDF, 129.65 KB)

Direct Mail Drop March 2009

download (.PDF, 39.79 KB)

Direct-Mail Spending Down in 2008 and Still Falling March 2009

Advertising Age

download (.PDF, 17.8 KB)

Direct Mail Spending Continues to Fall Dramatically March 2009

download (.PDF, 10.14 KB)

Direct Mail to Become More Targeted March 2009

MediaPost Center for Media Research

download (.PDF, 31.95 KB)

Direct Mail Takes a Tumble March 2009

download (.PDF, 11.51 KB)

MRM: The Next Step In Marketing Technology May 2008

National Association for Printing Leadership (NAPL)

download (.PDF, 5.14 MB)

The Future of Direct Mail: Three Powerful Converging Industry Trends March 2008

DM News

download (.PDF, 25.99 KB)

Direct-Mail Spending Up February 2008

Graphic Arts Online

download (.PDF, 23.85 KB)

The Growth of 'One-Stop-Shop' List and Data Providers February 2008

download (.PDF, 15.25 KB)

The Envelope, Please: Direct Mail's Not Dead Yet January 2008

Destination CRM.com

download (.PDF, 35.71 KB)

Press Releases

U.S. Marketers Will Double Investment in "Digital Data" by 2012, Offsetting Expected Declines in Offline Media Spending September 2010 download (.PDF, 53.28 KB)

Leading Marketing Trade Associations Announce Groundbreaking Educational Initiative September 2009 download (.PDF, 211.12 KB)

Direct Mail Spending Expected to Drop 8% February 2009 download (.PDF, 52.26 KB)

State of the Agency: Digital Marketing and the Technology-Driven Ecosystem September 2008 download (.PDF, 51.87 KB)

About Us

From Information to Audiences: The Emerging Marketing Data Use Cases January 2012

(In conjunction with the Interactive Advertising Bureau)

Download (.PDF, 1.89 MB)

Outlook 2012: Trends in Direct and Digital Marketing January 2012 Download (.PDF, 2.81 MB)

Stay up-to-date with the latest Winterberry Group news and research. Sign up for our e-mail list.