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Pre-emptive Brand Safety: DSP To The Rescue
July 2010
AdExchanger.com
Quotes Jonathan Margulies, Winterberry Group
DMA AdVents July 2010
July 2010
DMA AdVents July 2010
By Bruce Biegel, Winterberry Group
DMA study: Profitability on the upswing
June 2010
BtoB Magazine
References Winterberry Group Research
E-marketer finds the good ad words
June 2010
Crain's New York Business
Quotes Bruce Biegel, Winterberry Group
Acquisitions on rise in marketing services
June 2010
DMNews
Quotes Bruce Biegel, Winterberry Group
Brand Safety Concerns Hurt Display Ad Growth
April 2010
eMarketer
References Winterberry Group Research
Taming Online Ad Chaos
April 2010
Adweek
References Winterberry Group Research
The Fight Goes on for Email Budgets in 2010
April 2010
MediaPost
Quotes Jonathan Margulies, Winterberry Group
Study Finds 'Transparency' Impedes Display Ad Growth
April 2010
MediaPost
References Winterberry Group Research
Winterberry Group Releases Brand Safety Report – It’s Not Necessarily About Full Transparency For Marketers
April 2010
AdExchanger.com
Quotes Jonathan Margulies, Winterberry Group
Marketing Trends: Past & Future
January 2010
The Prescott Report
References Winterberry Group Research
Direct M&As Heat Up In New Year
January 2010
DMNews
Quotes Bruce Biegel, Winterberry Group
Direct Outlook
January 2010
DMNews
Quotes Bruce Biegel, Winterberry Group
How Epsilon Quietly but Successfully Rose Above the Direct-Marketing Competition
August 2009
Advertising Age
Quotes Bruce Biegel, Winterberry Group
DMNews/CognitiveDATA Data Management Survey
May 2009
DMNews
Quotes Jonathan Margulies, Winterberry Group
Here's Why Junk Mail Can Be a Good Thing
April 2009
The Morning Call
References Winterberry Group research
The Incredible Shrinking Mailbox: Shifting Mail Volumes Reflect Channel Use Changes
April 2009
Chief Marketer
References Winterberry Group research
Recession Takes a Toll on Direct Mail
March 2009
New York Times
References Winterberry Group Research
Direct Mail Drop
March 2009
eMarketer
References Winterberry Group research
Direct-Mail Spending Down in 2008 and Still Falling
March 2009
Advertising Age
Quotes Jonathan Margulies, Winterberry Group
Direct Mail Spending Continues to Fall Dramatically
March 2009
BtoB Magazine
References Winterberry Group research
Direct Mail to Become More Targeted
March 2009
MediaPost Center for Media Research
Quotes Bruce Biegel, Winterberry Group
Direct Mail Takes a Tumble
March 2009
Brandweek
References Winterberry Group research
MRM: The Next Step In Marketing Technology
May 2008
National Association for Printing Leadership (NAPL)
By Bruce Biegel & Jonathan Margulies, Winterberry Group
The Future of Direct Mail: Three Powerful Converging Industry Trends
March 2008
DMNews
References Winterberry Group research
Direct-Mail Spending Up
February 2008
Graphic Arts Online
References Winterberry Group research
The Growth of 'One-Stop-Shop' List and Data Providers
February 2008
DMNews
By Caroline Bryne, Winterberry Group
The Envelope, Please: Direct Mail's Not Dead Yet
January 2008
Destination CRM.com
Quotes Jonathan Margulies, Winterberry Group
Success Through Strategy: Growth Opportunities and the Marketing Services Value Chain
December 2007
MFSA PostScripts
By Jonathan Margulies, Winterberry Group
