In the News
DMNews, March 17, 2008
The Future of Direct Mail: Three Powerful, Converging Industry Trends
References Winterberry Group research
[pdf download 28kb]
Graphic Arts Online, February 29, 2008
Direct-Mail Spending Up
References Winterberry Group research
[pdf download 24kb]
DMNews, February 13, 2008
The Growth of 'One-top-shop' List and Data Providers
By Caroline Byrne, Winterberry Group
[pdf download 16kb]
Destination CRM.com, January 31, 2008
The Envelope, Please: Direct Mail's Not Dead Yet
Quotes Jonathan Margulies, Winterberry Group
[pdf download 36kb]
MFSA PostScripts, December 2007
Success Through Strategy: Growth Opportunities and the Marketing Services Value Chain
By Jonathan Margulies, Winterberry Group
[pdf download 3.7mb]
Dow Jones MarketWatch, December 5, 2007
Junk Mail Spurs Growth for Top Printer Makers
References Winterberry Group research
[pdf download 84kb]
DestinationCRM.com, September 1, 2007
The 2007 Market Awards: Marketing Automation
Quotes Bruce Biegel, senior managing director, Winterberry Group
[pdf download 560kb]
Twin Cities Business, September 2007
Taking the Junk out of Junk Mail
References Winterberry Group research
[pdf download 2mb]
Direct Marketing Association Newsstand, August 30, 2007
Winterberry Group White Paper, Co-sponsored by DMA's Marketing Technology Council, Explores Dramatic Growth in Marketing Automation
References Winterberry Group research
[pdf download 36kb]
Yop2.com Article Directory, August 23, 2007
Why Email Marketing Matters
References Winterberry Group research
[pdf download 484kb]
Direct Commerce Systems and Services, August 10, 2007
DRTV Becoming Multichannel Mainstay
References Winterberry Group research
[pdf download 648kb]
ERA Press Release, July 23, 2007
Growing DRTV Industry Increases Role in Multichannel Marketplace
References Winterberry Group research
[pdf download 468kb]
Analysis from FORTUNE: Plugged In, December 27, 2006
DRTV Becoming Multichannel Mainstay
Reference Winterberry Group research
[pdf download 20kb]
PIA/GATF Digital Impact, October 2006
Strategic Workflows for Competitive Advantage: Applying Production Discipline to Achieve Business Objectives
By Bruce Biegel and Jonathan Margulies, Winterberry Group
[pdf download 2.6mb]
Merrill Lynch's Global Advertising & Marketing Services Industry Overview Report, October 19, 2006
Global Agencies & Marketing Services Review
Quotes Winterberry Group, page 13
[pdf download 36kb]
PIA/GATF Digital Impact, July 2006
The Migration to Value—How Companies of All Sizes Can Exploit the Opportunities in Today's Marketing Services Landscape
By Bruce Biegel and Jonathan Margulies, Winterberry Group
[pdf download 4.8mb]
PIA/GATF Management Portfolio, May/June 2006
Business Management—The Direct Mail Opportunity: Generating Added Value Through Service Expansion
By Bruce Biegel and Jonathan Margulies, Winterberry Group
[pdf download 2.1mb]
PIA/GATF Digital Impact, April 2006
The Marketing Services Value Chain—Exploring the Profit Potential for Digital Print Providers
By Bruce Biegel and Jonathan Margulies, Winterberry Group
[pdf download 4.7mb]
Inside Direct Mail, December 7, 2005
Key Vertical Market Trends Impact Direct Mail Industry
References Winterberry Group's 2005 white paper on vertical market trends in direct mail; quotes Bruce Biegel, Managing Director
[pdf download 28kb]
Multichannel Merchant, July 19, 2005
Integration: The Multichannel Marketer's Byword
Quotes Christopher French, Managing Director
[pdf download 28kb]
Multichannel Merchant, June 27, 2005
Multiple Channels, Multiple Challenges
Quotes Christopher French, Managing Director, Winterberry Group
[pdf download 20kb]
Catalog Age Magazine, May 1, 2005
Pump Up The Value: How to build the worth of your multichannel company
By Michael Petsky and Jonathan Margulies, Winterberry Group
[pdf download 5.19mb]
Press Releases
August 28, 2007
"Marketing Revolution" Afoot as Automation Solutions Enable More Efficient, Effective Campaign Planning and Execution
[pdf download 56kb]
August 9, 2007
DRTV Becoming Integral Component of the Multichannel Marketplace
[pdf download 60kb]
January 16, 2007
"Next Generation" Marketing Personalization to Differentiate Campaigns, According to New Research
[pdf download 52kb]
December 14, 2006
Direct Mail Spending Surges 7.5% in 2006; Positioned for 6.8% Average Annual Growth Through 2009
[pdf download 52kb]
For the Media
Winterberry Group's executive consultants are experts on the direct marketing, marketing services and marketing technology industries, and are available to speak on trends, key events, vertical market applications and merger and acquisition activity within those sectors. To reach an appropriate expert, please contact us at (212) 842-6030 or info@winterberrygroup.com.