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TRANSFORMATIVE BUSINESS RESULTS
We’re a unique management consultancy that supports the growth of marketing, media, information and technology organizations—helping clients create custom strategies, capitalize on emerging opportunities and grow their value.
This report represents our effort to crystallize some of the key issues facing marketers as they look to advance their attribution efforts with an eye on their critical objectives. We hope you’ll find its conclusions useful, and we look forward to engaging with many of you in the effort to advance the cause of attribution—and the empowerment of marketers everywhere.