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TRANSFORMATIVE BUSINESS RESULTS
We’re a unique management consultancy that supports the growth of marketing, media, information and technology organizations—helping clients create custom strategies, capitalize on emerging opportunities and grow their value.
Our inaugural “Global Review” research effort, published in late 2014, made a clear and unambiguous declaration about the role of information in supporting marketing and advertising around the world: Data matters.
This year—after nearly 3,000 marketers, service providers and other global industry participants lent their insights to help us understand how that practice is changing amidst a constant stream of technological, macroeconomic and media change—we can now offer a corollary that’s equally clear, but even more compelling: Not only does data matter, but it’s coming to represent a central pillar of marketing, advertising and customer experience practice, all around the globe.
This second annual survey of data-driven marketers, service providers and technologists across 17 global markets reveals, among other findings, that data is growing even more important marketing and media practices, a desire to be “customer-centric” is fueling data-driven marketing and advertising efforts more than anything else, all around the world, and that the availability and use of various types of data varies considerably across markets.