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TRANSFORMATIVE BUSINESS RESULTS
We’re a unique management consultancy that supports the growth of marketing, media, information and technology organizations—helping clients create custom strategies, capitalize on emerging opportunities and grow their value.
This report represents the first industry-wide effort to address that gap. By providing credible, practitioner-informed insight, we hope to demystify how U.S. companies are investing in audience data (and its associated support functions), helping practitioners benchmark their own spending against industry norms and establish a firmer basis for future investments.