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TRANSFORMATIVE BUSINESS RESULTS
We’re a unique management consultancy that supports the growth of marketing, media, information and technology organizations—helping clients create custom strategies, capitalize on emerging opportunities and grow their value.
“The State of Data 2017” (published in December 2017 by Winterberry Group in partnership with DMA and IAB’s Data Center of Excellence) revealed that U.S.-based marketers, publishers and other data users invested $20.19BB on third-party audience data and related services and solutions in 2017.
This research is aimed at showing how those organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.